4 Tasks All Small Businesses Should Outsource

1. SEO 

Ranking highly for relevant keywords on search engine results pages (SERPs) is essential if you want to acquire more customers but effective SEO requires time and expert knowledge. With freelance SEO services, you can work with a freelance SEO expert to boost your online presence and outrank your competitors. Learn more about hiring a freelance SEO consultant now and find out how your business can benefit.  

2. Payroll 

If you employ full or part-time staff, payroll is one of your most important tasks. After all, if workers receive incorrect wages or are paid late, it won’t contribute to good workplace morale! However, it can take a disproportionate amount of time to manage payroll in-house, which is why small businesses can benefit from outsourcing this business function. 

With external HR support, you can ensure that your payroll is processed by experienced professionals who have the industry knowledge and training that’s required to meet your legal obligations and ensure payments are made on time.  

3. IT Maintenance 

As a small business, you’re reliant on your IT infrastructure to keep your operations running. From acquiring customers via your website and processing orders with a CRM system to increase cybersecurity and protecting your business data, there are numerous aspects of your IT infrastructure that need to be maintained regularly.  

Effective IT maintenance often requires input from numerous IT professionals, which is why it can be so advantageous to work with freelancers. Instead of hiring an entire IT department, you can simply access the skills you need on an ad hoc or regular basis.  

4. Social Media Marketing 

Being active on social media is a great way to promote your business, increase brand awareness and engage with your target audience, but be mindful of how much time it takes to maintain an active presence. When you have profiles across numerous social media platforms, it can require a significant amount of time to respond to messages, post engaging content, and field customer queries. 

By outsourcing this aspect of your marketing to an SMM freelancer, you can ensure that your profiles are kept up to date, that relevant content is shared with your audience and that incoming communication is responded to in a timely manner. In short, outsourcing your SMM can increase your ROI and lead to better results from your marketing campaigns.  

Outsourcing Key Business Functions 

As the gig economy continues to grow, an increasing number of professionals are using their skills to generate a second income by freelancing. For small businesses, this provides a great opportunity to find a network of freelancers who can provide the expert help you need to grow your company and expand your customer base.