Should you start your own artisanal furniture business?

Thanks to the current cost of living crisis, more and more people are looking for ways to make money on the side to start their emergency fund. At such times, those who have unique arts and crafts skills have a better chance of making a profit from their passions. 

It can be difficult selling art and this is true for artisanal furniture as well. While furniture will never go out of fashion, it can often feel impossible to distinguish your own furniture business from the crowd. 

We’ve written this short article with that in mind. Just how can selling your own artisanal furniture? Keep reading to find out. But first, aside from the extra money, why would you want to in the first place? 

Why run your own artisanal furniture business? 

Running your own furniture business can offer you a heap of benefits.  

Rather than spending your life as just another cog in the corporate machine, you get to take charge of your own destiny. From curating your furniture brand values to finding the right work-life balance, you’ll be calling the shots and conducting business on your own terms. 

That being said, being an entrepreneur does have its challenges as well. To name just one, when you first start, you’ll likely be doing everything alone. And while this does give you maximum autonomy, it also maximises the pressure you’ll face. 

Running your own business – artisanal furniture or otherwise – isn’t for the faint-hearted. But if you do decide to give it a go, how can you get started? 

How to start selling your own artisanal furniture 

Although the exact steps you’ll need to take will depend on your unique circumstances, the following general list will help you get started in the right direction: 

- Define your audience:  

Which demographic is most interested in your product? How can you best market your furniture to them? 

- Invest in equipment and tools:  

You should use the highest quality handsaws, sewing machines and more to create your best work. 

- Create a portfolio:  

Establish a solid base of work before setting out on your own. A wide variety of products will help you to attract more customers and give you an idea of what sells best. 

- Stay on top of trends:  

Be sure to read the latest publications to keep up to date with the latest furniture trends. Keep your finger on the pulse of what’s hot, reflect it in your work and your products will be more likely to sell. 

- Build a website:  

Showcase your wares online using quality photographs. Be sure to use some form of online marketing strategy as this will help you to gain visibility for your business.  

Why would you like to start your own artisanal furniture business? Share your thoughts with us in the comments section!