Top 5 Benefits of dotmailer

dotmailer is a leading marketing automation platform in the UK, with email at its core. If you're looking to make the most of email marketing, here's what you need to know.

dotmailer is UK’s No. 1 email marketing automation platform for a number a reasons, but the main reason is that they do exactly what it says on the ‘box’. dotmailer assists in creating, automating, testing and sending out email campaigns quickly and simply. As a dotmailer user and customer advocate, here are a few reasons why we know you should be using dotmailer…

Creating Email Campaigns
It’s never been so easy to create email campaigns! dotmailer have changed the way we create email campaigns with their intuitive ‘Easy Editor’ and their drag and drop tool -making the creation of email campaigns quick and simple. They provide you with readymade email templates which you can insert your own content into, or you can effortlessly layout, design and personalise your own, according to how you want it. Don’t just take our word for it, check out their video for yourself.

Reporting and Analytics
Knowledge is power, there’s no denying it! That’s why dotmailer’s reporting suite is the answer to all of your reporting and analytics problems. dotmailer’s reporting suite allows you to quickly and easily analyse your data in real time. The reporting suite provides you with insights into your clients, from where in the world they are, how they interact with your email campaign, through to their activity on your website. dotmailer’s interactive dashboards allows you to see how well your entire email campaign is doing. By utilising these functionalities, you will be able to enhance your email marketing strategy and ultimately improve your ROI.

Integration
dotmailer is “built to play nicely with others.” dotmailer understands that you need your marketing systems to work well together, and that’s why they integrate with a variety of best-of-breed suppliers, such as Magento, Salesforce, Facebook and many more.

Automation
dotmailer’s ‘Program Builder’ is the automatic choice! “Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” Why would you want to miss out on turning your prospects to qualified leads? It’s tried and tested facts that automation increases productivity and drives revenue. dotmailer assists you in creating nurturing programs with their easy to use automation tools, allowing you to connect with prospective, engaged and lapsed clients.

Customer Service
Good customer service is the key to success! All of dotmailer’s tools together helps you to provide a good customer service, through engaging with them and sending the right message at the right time. dotmailer pays close attention and a lot of time to providing a good customer service, and the ‘proof is in the pudding’! Last year they were voted G2 Crowd’s leader in Email Marketing.

Are you ready to engage with clients, and find potential leads with email marketing? Make it part of your marketing strategy by contacting Liz today and finding out how we can assist you - give us a call on 01793 823000, or alternatively via email liz@totalguideto.com.