Why digital marketing is so important to get awareness of your business

Digital marketing is important as it connects businesses with their clients/customers, when they are online and it is effective in all industries. Digital marketing connects people through platforms like google, social media and email. By Liam Armstrong

It is necessary for businesses to understand the benefits of digital marketing. 

Digital marketing is affordable, as it is less costly than other marketing methods. However, specific prices vary and are based on what you decide to do. Digital marketing allows businesses to have mobile access to their business properties and customers. Statistics have shown that 77% of adults own a smartphone and or other mobile device. Mobile devices are used regularly for news updates, social networks and multiple other activities. While this may not sound like much, with digital marketing you have the opportunity for your business to be advertised on multiple platforms, meaning that almost every person who uses these platforms will come across your business advertisement.

Digital marketing has so much flexibility. There are many types of high quality digital marketing such as banner ads, email marketing, content marketing and social media posts. In order to open up a wide range of possibilities for future publicity strategies, learning how to creatively market is key. Digital marketing also gives the chance to test and stop any poorly performing campaigns in real time.

With shopping online becoming the new normality, digital marketing allows you to appeal to companies and people who shop online, this then allows you to expand your company's reach. There are many ways in which you can expand your business and boost sales, thus being through google shopping ads and brand awareness campaigns.

It is important to include multimedia within advertisements, as customers like the option of engaging with marketing materials, through photos, video clips and audio. It is relatively easier to include these content types in digital marketing than most other types of publicity. Digital marketing allows businesses to communicate directly with customers who see content, usually through website comments, messages, reviews and social media posts, showing customers that you care about what they think, leading them to feeling respected and a part of the community that you are building. 

Digital marketing allows you to track your customers activities, you can monitor which ads and types of content they have viewed, before making a purchase. This will help you to decide which marketing methods are effective and which are not, thus allowing you to improve your strategy. You have more control when using digital marketing, making it easier to comment on issues and controversies that relate to your business. This way you can establish yourself as an authority on such topics, building trust between yourself and your readers, they will come back for more information. This will eventually lead to them making a purchase.

Many of the top influential figures promote themselves online and through social media. Digital marketing can allow you to engage with top influencers and gain their trust and respect, again boosting sales. Influencers may use your business on their social media, which will gain your business plenty of custom. Digital marketing allows you to expand on your print marketing efforts, writing online content that explains the points you make in your print ads, going into greater detail. This maximises the effectiveness of publicity.