Bristol charity launches first National Ambassadors’ Week

A Bristol-based charity is launching the first-ever National Ambassadors’ Week to recognise and celebrate the contributions of charity ambassadors across the UK.

Jessie May, a children’s hospice at home charity, has announced that the week will run from 29 September to 6 October 2024.

Total Guide to's marketing director Rachael was asked to be an ambassador for the charity a few years ago. Rachael said: 'It was a real privilege to be asked to be an Ambassador for Jessie May and I still do what I can to support the charity who do so much for the Children and families they work supporting. They are magnificent.'

Kim James-Coggins, partnership executive at Jessie May, said: “Charity ambassadors do an enormous amount of work for their charity partners, and they should be recognised and celebrated. The charity sector rightfully has week-long appreciations of trustees and volunteers at other times in the year, but there’s nothing currently in place to mark the considerable contributions of our wonderful ambassadors.”

Charity ambassadors play a key role in raising awareness, inspiring fundraising activities, and spreading the charity’s messages through their networks. Many ambassadors have a personal connection to the charities they support.

During Ambassadors’ Week, Jessie May plans to highlight the work and contributions of its 11 ambassadors through social media posts. The charity’s ambassadors include notable figures such as Bristol-based workplace gender equality advocate Dr Zara Nanu MBE, Bristol City Women’s Football Team, and Lloyd Kembrey, a South Gloucestershire Pride of Britain regional finalist.

“We couldn’t support our children and families without the generosity of our amazing ambassadors,” said Kim James-Coggins. “We hope that the whole charity sector will join us in celebrating the time and expertise ambassadors contribute, both this year and every year in future.”

Jessie May hopes that this initiative will prompt wider recognition of the vital work ambassadors do for charities across the country.

The UK’s charity sector contributes approximately £18bn to the economy, representing about 0.8% of GDP.

Picture credit: Jessie May