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Award-winning bar The Botanist is offering everyone a free pint of Tiny Rebel beer this September, along with a country-wide race to win a year’s supply of the good stuff.
The brand has teamed up with the independent brewery to create a ‘Bear Hunt’ game which sees 21 posters of Tiny Rebel’s iconic bear mascot, dressed up in location-specific looks designed by The Botanist’s teams, placed around the city and town centres of The Botanist’s venues.
All that customers need to do to bag a free beer is find a Botanist Bear, scan the QR code on the poster on their mobile device and complete a survey which will automatically send them a voucher for a pint of Tiny Rebel Clwb Tropica draught at their local Botanist, completely free of charge.
Beer-lovers are entitled to one free pint per person per city and the QR code will continue giving new hunters a free beer until the campaign ends at the end of the month. If you find a Botanist Bear in another city, you will qualify for another pint, in that location. Simply scan the corresponding QR code in each city in order to redeem your drink in that location.
The bears will be positioned around key landmarks in The Botanist’s locations from 8th September and beer-seekers can redeem their free pint any time up until 30th.
As well as receiving a free beer, everyone who scans any of the 21 different QR codes will automatically be entered into a prize draw to win a tour of the Tiny Rebel Brewery in Newport, South Wales – and there’s 5 tours for two people up for grabs.
The fun doesn’t stop there though because it wouldn’t be a bear hunt without a little thrill – Tiny Rebel has promised to give away a whole year’s supply of beer to the person who finds the most bears around the country between 8th and 30th September. The winner will initially get 12 cases of Tiny Rebel beer, along with some exclusive merch, and will then continue to receive another case every month for the following 11 months.
The catch? It’s a bidding war – there's no way to tell if anyone has found more than you. With 21 different bears in 21 different locations to find, the race is on...
Alex Hardcastle, Activations and Partnerships Manager at The Botanist said, “September is generally a bit of a damp month for everyone… Summer is on its way out and the nights are drawing in, so we've teamed up with Tiny Rebel to curb those September blues!
“Our teams across the country have been embracing their creative side, putting their venue’s identities into bear form. With some wizardry from Taz, Tiny Rebel’s superstar illustrator, our sketches have been brought to life in individual posters ready for our guests to find. Bears in hand, our sites have never been more ready to give away free beer!”
Bears are located in Bath, Alderley Edge, Birmingham, Cardiff, Cheltenham, Chester, Didsbury, Exeter, Farnham, Ipswich, Knutsford, Lincoln, Media City, Newcastle, Reading, Sheffield, Leeds, Warrington, West Bridgford, Worcester and York.
Terms and conditions apply. For full details, visit: https://thebotanist.uk.com/bear-hunt
To find your nearest Botanist venue and view the menu visit: https://thebotanist.uk.com/locations
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